more will be posted soon. I assisted in all the marketing and branding done for the portland Track festival. This is one of the biggest track races in the west coast attracting top-level talent, top level sponsors, and earning a world silver standard.

Portland Track Festival

Client
Portland Track

Year
2023

Logo Design

The Whole idea behind. Portland Track Festival (PTF) was to base the branding off of retro travel postcards. I wanted to add my own take on this so I pulled in insperations from 1950s wood block printinng as well Portland Track loved the idea and the rest is History

Postcard Design

With the Branding being based on retro travel postcards, We to make an actual postcard to give out to people who attended the meet. to use as promotional material and a fun keepsake

Bib Design + Finish Line

Merch Designs

Social Posts/storys

All of these posts were used to promote the race on Portland track and other Track accounts dedicated to the runnings scene

This Story on the left was sent to every Athlete registered for the race and encouraged to share it their story with their race. this utilized small WOM marketing to spread the word.