more will be posted soon. This design was done for the release of Nike’s new trail shoe the Ultrafly. The idea behind the design was to make a retro concert tour shirt for the Ulrafly. This shirt will be used internally for events and around the launch of this new shoe. (projected 2024)
NIKE -UltraFly Release-
Client
Nike
Year
2023
Nike asked for designs to show off their new Ultrafly Trail shoe. these designs were primarily used on shirts but posters were printed for specific events
This shirt was inspired by 70s concert tour shirts. many elements were selectively chosen to highlight aspects of the shoe that Nike wants to show off. The design alludes to the Nike trail logo with the trail weaving through a triangle (top triangle)The weaving trail goes through two landscapes. the top one shows off the western states where the shoe debuted, and the bottom triangle is inspired by an Arizona landscape where lots of testing was done on this shoe.a final nod to the shoe itself are the diamonds on the bottom of the design that are replicas of the tread on the bottom of the shoe
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