Bay to breakers is San francisco’s biggest road race, and one of the most iconic races in America. They brought me to do a full rebrand for them, I created all necessary assets, a marketing plan, brand guidelines, and everything they would need for a successful brand in today’s world.

Until the race occurs, I can’t show you everything I did, so enjoy this wheatpasting pattern i created for a gorilla marketing campaign around SF.

BAY TO BREAKERS REBRAND

Client
Bay To Breakers

Year
2025

MORE COMING SOON (ONCE THE RACE ACTUALLY HAPPENS)

for now this is all im allowed to show….

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Endorphins Running x New Balance | 2025