
Bay to breakers is San francisco’s biggest road race, and one of the most iconic races in America. They brought me to do a full rebrand for them, I created all necessary assets, a marketing plan, brand guidelines, and everything they would need for a successful brand in today’s world.
Until the race occurs, I can’t show you everything I did, so enjoy this wheatpasting pattern i created for a gorilla marketing campaign around SF.
BAY TO BREAKERS REBRAND
Client
Bay To Breakers
Year
2025